Satya Nadella @ SFF – Purpose, Culture, Design Thinking and Cricket

#Digitalpayments #Cricket #Digitallending #HCD #Designthinking #Payments #Lending #Banking #SFF #SingaporeFintechFestival

Amazing energy – hearing Satya Nadella transported digitally to my PC screen and speaking almost personally to me during the SFF online event was an outstanding experience.

His words,”Discovering the unmet, unarticulated needs of your customers, listening beyond the words…(through Design Thinking)” is promptly getting into all of our sales decks.

On transformation, he said, ” Two things. Purpose and Culture…Purpose – Why do we exist, our sense of why we were created, as a company. And Culture – Even if you have purpose, from ancient Greece to modern Silicon Valley, the only thing that comes in the way is hubris. We have to move from being ‘know-it-alls’ to ‘learn-it-alls’. “

This is precisely why Bridge DFS ( takes our financial services clients through a process of Design Thinking. We are not “know-it-alls”. We learn alongside with our clients in every engagement. To help them find solutions that are unique to their business.

And about Cricket – look carefully in the background of the picture to see the cues. Mr. Nadella has been a passionate cricketer from his school days.

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